Being that Hanuka Boutique show season has just ended, I thought I’d share some things on how I tackle these shows.
1. Greet everyone with a smile
Smiling is FREE! Besides for that, wouldn’t you want to talk to someone who has a happy face on instead of someone who looks bored, indifferent or unwelcoming? To give a hello and welcoming face to whoever walks by your table can go a long way. They may or may not be your customer, but they’ll walk away feeling good about you…which you never know, can lead them to being a customer one day! Besides, you wouldn’t want someone to think you are an unhappy person or that you don’t want to be there…
2. Don’t expect everyone to be your customer
This couldn’t be truer. I’ve seen vendors around me attack every person that walks by with a business card or with their specials of the day… It kind of turns people away. I’m sure they mean well and are excited to sell their product, but by being overzealous, they risk losing a potential customer.
I’ve found waiting patiently for the right person to come to me and show interest rather than jump ahead and try to sell them before they’re ready worked best.
3. Every person is different
Some people like to look at your product/table without any pressure or without having to make conversation. Others like to engage in conversation and learn more about what you have to offer.
Sometimes, people feel that if they do engage in conversation, the seller thinks they will buy something when they had no intent on buying. As a seller, I can say that it’s always nice to meet new people and hear what they have to say, even if they don’t buy anything. Perhaps you think it will be awkward but as I mentioned in #2, I know not everyone is a customer. It’s ok to ask questions and state your thoughts!
I personally like when people who are just perusing comment on how nicely my setup is or how they love the #mydayplanner.
4. Know your table
Planning how you will set up your table ahead of time will help save time and make the setting up part easier. It also helps to take a picture on your phone so you can reference it when setting up.
Also, I learned that keeping my setup flexible is great when I have different size tables from show to show. I can set up on an 8ft table or a 4ft table and still have the look I want.
5. It’s all up to Hashem!
Try as hard as you can, at the end of it all, whatever you make that day is all in Hashem’s hands. You can have a gorgeous table, affordable product, and a popular product… Or you can have a “bad” location, small crowd turnout, or have gotten there late… All these factors may seem to make a difference, but if we stop and realize that no matter what, Hashem had that day figured out way before we did!
I will admit, sometimes it’s hard to keep telling myself this as I sit at my table and think of all the “ifs” and “should haves”…nonetheless, this concept still holds true.
6. How I measure success
I go into boutique shows not expecting anything (which is hard sometimes!). I do have one goal of the day though, which is to cover the cost of the table. That doesn’t mean I sell aggressively, it just means that whatever Hashem has in store for me that day, I measure the day’s success by if I covered my table or not.
I’ve been to many shows over the past few years, and I’ve had some shows where I jussttt covered the cost of the table. I was very happy! Others would think I’m crazy, but this is how I roll. 😉